Men, Objectified: From Michelangelo to J.Lo, a Study of the Effect of Mainstream Masculinity on Male Identity

Steven Salvatore

Originally Published: March 17th, 2014; Updated: June 25th, 2014

On March 13th, 2004, the Age-Defying Jennifer Lopez released a music video for her new single “I Luh Ya Papi,” a bouncy new hip-hop infused jam to twerk to in front of the bedroom mirror. It was immediately promoted on social media and reigned down on the blogosphere as a refreshing twist on the usual “Let’s Objectify Women!” mantra mainstream hip hop/pop music videos usually employ. J.Lo’s idea: Let’s Objectify Men!

In fact, that’s the whole premise of the video: A “record label executive” is sitting with Ms. Lopez and her gaggle of colorful girlfriends, presenting her with treatments for the video. All of his ideas are, of course, terrible (a water park? a carnival? a zoo?), so her friends clearly point out that, if she were a “dude,” this conversation wouldn’t happen; if she were a male singer, she would…

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