The Hashtag Before the Tweet

J.C.L. Faltot

I’m borrowing an old expression and updating it. I’m sure many are familiar with this old cliche’: “pulling the cart before the horse.” Essentially, it means to start something without possessing the proper tools first. Packing your bags but lacking the destination. Trying to rock the boat but having no boat. So on and so forth. To a generation that thrives on immediacy and cyber interaction, “the hashtag before the tweet” has some relevance, I feel. For example, nobody puts the hashtag before their status update. In social media land, that’s a huge ‘no-no’. Ask any teenager with Twitter or millennial with social media experience and they’ll tell you the same. Sounds trivial, but it’s one of the few online rules most social media moguls follow.

And hey, it works. Nobody does this unless they want people to “unfollow” them. This isn’t a dare; it’s simply a fact. Don’t believe…

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